At some point, almost everyone has experienced intense cravings for foods that we know are not the best for our health. These cravings can be powerful, often leading us to consume sugary snacks, processed foods, and other treats that contradict our understanding of healthy eating. But why does this happen? Why do we crave what is bad for us? The Science of Craving Cravings are a complex phenomenon influenced by a combination of biological, psychological, and social […]

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